Copyright © Philip M. Parker, INSEAD. Terms of Use.

DVD RENTAL

Specialty Definition: Rental shop

(From Wikipedia, the free Encyclopedia)

A rental shop is a store where a customer can borrow various products for a fee for a certain period of time before returning them. Typically, a customer must sign up for an account with the shop. If items are returned late, the shop usually charges late fees, which typically accumulate day by day.

The most common type of rental shop are video rental outlets, offering primarily movies, but often music or computer games as well.

The profitability of many Hollywood movies often depends on their success in the rental market

Blockbuster Video is the largest and most popular video rental shop in the United States.

See also: Netflix

Source: adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "Rental shop."

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Copyright © Philip M. Parker, INSEAD. Terms of Use.