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B2C

Specialty Definition: B2C

(From Wikipedia, the free Encyclopedia)

B2C is an abbreviation of Business-to-Consumer electronic commerce. It is typified by the publicly addressed forms of eCommerce such as webshops and TeleShopping.

See also

E-commerce
Business to Business Electronic Commerce
E-business
bricks and clicks
disintermediation
B2E (Business-to-Employee)

Source: the above text is adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "B2C."

Copyright © Philip M. Parker, INSEAD. Terms of Use.