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AFFILIATE (E-COMMERCE)
Specialty Definition: Affiliate (e-commerce)
(From Wikipedia, the free Encyclopedia)
An
e-commerce affiliate is a website which links back to an e-commerce site such as Amazon.com. When a reader of the website clicks on a link, they are connected to the e-tailer and if they purchase something the affiliate receives a small payment, usually a percentage of the money the customer spends. Several web businesses such as
Linkshare.com specialize in setting up these affiliate relationships.
Source: the above text is adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "Affiliate (e-commerce)."
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Copyright © Philip M. Parker, INSEAD. Terms of Use.